Littering & Brands Advertising
On a trip to the Safa Park in Dubai today, the first thing we noticed when we came in was the amount of litter scattered on the grass. Lipton tea bags, Masafi water bottles, Pepsi cans, Lays chips bags, Galaxy chocolate wrappings and all sorts of well-known brands. Then the question came up: Are brands encouraging littering in order to promote and advertise their products? If everything is about exposure, then every time you set your eyes on a brand name regardless of the environment then you are being exposed to advertising. The question then: Shouldn’t brands take on the responsibility to curb littering? I guess brands can take on this role by discouraging litter through not only messages on their packs, but also through active cooperation and collaboration with the municipality and through social responsibility programs like cleaning parks and streets. So is it advertising or quality of living that we are after?
~ by rafickd1 on December 24, 2008.
Posted in Uncategorized
Tags: advertising, brands, collaboration, cooperation, Dubai, Dubai municipality, environment, exposure, Galaxy, Lays, linkedin, Lipton, litter, Masafi, messages, Pepsi, Safa Park
I’m not sure how a brand/company could be held responsible for those who throw their products out of the car window, sidewalk, etc but I like the idea.
Here’s a thought! What if Pepsi, Lays, etc had to pay you a certain fee if you bring litter back to them? This might motivate them to put more money into marketing against litter.
I like this idea a lot because my partner and I pickup one bucket of litter every week and we could use the extra money
We’re blogging about our experiences here: http://inthebucket.wordpress.com/category/bucket-brigade/
Happy day,
Ben
Great idea. People then will have a reason to collect litter and companies won’t feel guilty selling their products.