Dubai Mall – The biggest of all

Mirror mirror on the wall which is the biggest mall? Thus comes the answer “Dubai Mall” situated near the famous incomplete Burj Dubai. Very big (more than 1200 stores), yet very unfriendly when it comes to shopping, browsing, navigating and buying.. If you don’t get lost in the parking lots… then definitely you will when you enter any section of the mall and try to find your way out of it or to the parking lot.. The shops are huge.. big … actually too big for any comfortable or consumer friendly and fulfilling experience. The experience gets lost in the size. But for what purpose? Why is it that shop owners and mall builders think that the bigger the shop, the better? Aside from losing the personal touch, you get lost in the store itself never mind the section of the mall.

Despite its size, the mall has been suffering from footfall and actual buyers among those who visit. Everyone comes to play on the ice rink and see the aquarium. But where are the shoppers? Lately, the mall embarked on a ‘one month’ promotion which from the feedback we had was not necessarily successful. So what are they going to try next?

It will be some time till Dubai regains its ‘tourist’ touch and people are confident enough to start spending lavishly again. Till then, let’s watch and see what will happen in Dubai mall.

~ by rafickd1 on June 4, 2009.