Outdoor advertising-Dubai

Outdoor advertising in Dubai has taken a big hit. The huge bill boards which used to host immense real estate ads stand empty. The bridges which used to be filled with flags are now simply bridges. The lamp posts with a million and one variation of ads are now scarce and old. Some of the still standing ads have lost color and the message is still there, but the company or the project has been canceled. The building wrap ups which used to cost millions have also gone away. The good news is that you have less distraction on the roads. The bad news is that outdoor is a good indicator of how business is picking up. Recent reports also indicate that shopping centers expect a downturn in revenue. However, what is most troubling is the recent reports about the banks and bankruptcies in Saudi Arabia. Being the biggest country in the GCC in terms of population, GDP and impact, that is something to worry about.

~ by rafickd1 on July 12, 2009.